The International Journal of Management Research & Reviews (IJMRR) publishes high quality manuscripts dealing withthe theory and practice of management, especially those which demonstrate how concepts and ideas about management can be put into practice. IJMRR is unique; providing a multi-disciplinary forum for researchers, scholars, consultants, entrepreneurs, businessmen, managers and practitioners in the field of management. The journal covers the major disciplines, including accounting and finance, marketing management, organizational behaviour, operations management, human resource management, management strategy, information technology, business economics, public sector management, Supply chain & logistics, retailing & consumer services. This journal is an online journal having full access to the research and review paper. The journal aims to cover the latest outstanding developments in the field of management. The journal places great emphasis on the quality of the papers it publishes. Submission of a paper will imply that it contains original unpublished work and is not being submitted for publication elsewhere.