BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN GUNTUR. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, [S. l.], v. 11, n. 4, p. 1–14, 2021. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/467. Acesso em: 6 apr. 2026.