B.SUNEETHA,DR.NEDUMARAN,V.KIRANMA. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE INDIAN BANKING INDUSTRY. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 11, n. 3, p. 1–8, 2021. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/452. Acesso em: 8 aug. 2026.