DR. PREETI GAHLOT; MS. KIRTI TANWAR. Influencer Marketing in the Age of Authenticity: Trends, Metrics, and ROI. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 15, n. 3, p. 32–48, 2025. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/16. Acesso em: 8 aug. 2026.