G. UMAMAHESH, K. MARY LEENA, PATURI MARUTHI SHARATH. A STUDY ON THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING STRATEGIES. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 9, n. 4, p. 1–11, 2019. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/521. Acesso em: 28 jul. 2026.