MRS. C. RANGANAYAKI; MR S JOSEPH SAMUEL, MR A SUTHESHLINGAN. A Study On Marketing Strategies And Consumer Perceptions With Reference To Pizzahut, Coimbatore. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 15, n. 2, p. 45–50, 2025. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/112. Acesso em: 25 aug. 2026.