An Analytical Study Of Consumer Buying Behaviour And Its Impact On Sales Growth. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, [S. l.], v. 16, n. 2, p. 405–414, 2026. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/708. Acesso em: 19 jun. 2026.