MS. K. SARANYA; DR. N. SIVAKUMAR. Mapping The Intellectual Landscape Of Ai-Based Personalisation In Online Retailing: A Bibliometric Analysis . INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 16, n. 3, p. 67–78, 2026. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/723. Acesso em: 24 jul. 2026.