BHAWNA MEHRA. The Influence of YouTube Influencers on Consumer Buying Behaviour: A Quantitative Study of Consumers in Emerging Urban Markets of Rajasthan. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 16, n. 3, p. 187–199, 2026. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/757. Acesso em: 30 sep. 2026.