Data-Driven Personalization vs. Privacy: Balancing Innovation and Consumer Trust. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, [S. l.], v. 15, n. 1, p. 256–268, 2025. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/175. Acesso em: 8 dec. 2025.