DR. PREETI GAHLOT; DR. DEEPAK KUMAR ADHANA. Data-Driven Personalization vs. Privacy: Balancing Innovation and Consumer Trust. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 15, n. 1, p. 256–268, 2025. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/175. Acesso em: 8 aug. 2026.