T.HARIPRATHAP REDDY,S PATAN NAZIYA KHANAM,T.KANTHI REKHA (2021) “BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN GUNTUR”, INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, 11(4), pp. 1–14. Available at: https://ijmrr.com/index.php/ijmrr/article/view/467 (Accessed: 17 September 2026).