Bhawna Mehra (2026) “The Influence of YouTube Influencers on Consumer Buying Behaviour: A Quantitative Study of Consumers in Emerging Urban Markets of Rajasthan”, INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, 16(3), pp. 187–199. Available at: https://ijmrr.com/index.php/ijmrr/article/view/757 (Accessed: 30 September 2026).