Dr. Preeti Gahlot and Dr. Deepak Kumar Adhana (2025) “Data-Driven Personalization vs. Privacy: Balancing Innovation and Consumer Trust”, INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, 15(1), pp. 256–268. Available at: https://ijmrr.com/index.php/ijmrr/article/view/175 (Accessed: 8 August 2026).