Ms. K. Saranya, Dr. N. Sivakumar. Mapping The Intellectual Landscape Of Ai-Based Personalisation In Online Retailing: A Bibliometric Analysis . ijmrr [Internet]. 2026 Jul. 20 [cited 2026 Jul. 24];16(3):67-78. Available from: https://ijmrr.com/index.php/ijmrr/article/view/723