Bhawna Mehra. The Influence of YouTube Influencers on Consumer Buying Behaviour: A Quantitative Study of Consumers in Emerging Urban Markets of Rajasthan. ijmrr [Internet]. 2026 Sep. 3 [cited 2026 Sep. 30];16(3):187-99. Available from: https://ijmrr.com/index.php/ijmrr/article/view/757