Sales Data Analysis Towards A.R. Dairy Food Private Limited, Dindigul Dist

Authors

  • Dr. B. Merceline Anitha Assistant Professor, Department of MBA(PG), Sri Ramakrishna College of Arts & Science, Coimbatore Author
  • Ms. Ramya M, Ms Boojitha M D Department of MBA (PG), Sri Ramakrishna College of Arts & Science, Coimbatore Author

Abstract

This study analyzes sales data trends at A.R. Dairy Food Pvt. Ltd. (Raaj Milk) to improve decision-making.
Using Chi-square, correlation, and one-sample tests, it identifies key customer preferences and sales patterns.
Findings show a strong link between product quality and customer recommendations, along with sales
forecasting challenges due to data inconsistencies. Recommendations include AI-driven analytics, automated
data collection, and personalized marketing. The study highlights the importance of data-driven strategies in
optimizing sales performance and customer satisfaction. Future research can explore AI and blockchain for better
sales insights.

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Published

2025-05-22

Issue

Vol. 15 No. 2 (2025): April-June

Section

Articles

How to Cite

Sales Data Analysis Towards A.R. Dairy Food Private Limited, Dindigul Dist. (2025). INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, 15(2), 59-65. https://ijmrr.com/index.php/ijmrr/article/view/114

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