A FACTOR ANALYSIS APPROACH TO E-COMMERCE PREFERENCE ANALYSIS

Authors

  • Mrs. P. Vanaja HOD, Dept. of Commerce, Siva Sivani Degree College, Kompally, Sec-Bad –100 Author

Keywords:

Keywords: factor analysis, online shopping, e-business, e-commerce, mobile devices, analysis, consumer preferences

Abstract

When choosing a product or service, consumers' preferences are the individualized decisions they make
with the help of categories. Many things, including personal taste, cultural norms, and advertising,
contribute to these inclinations. Because it helps them shape their offers to meet the demands and
requirements in their target activity, companies rely on module customer preferences in e-commerce.
Businesses might enhance their marketing methods, visitor felicity, and revenue by intellectually
observing customer preferences.

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Published

2024-01-24

Issue

Vol. 14 No. 1 (2024): January

Section

Articles

How to Cite

A FACTOR ANALYSIS APPROACH TO E-COMMERCE PREFERENCE ANALYSIS. (2024). INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, 14(1), 1-7. https://ijmrr.com/index.php/ijmrr/article/view/179

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