A Study On Customer Attitude Towards E- Banking Services With Special Reference To Ballari City.

Abstract

E-banking enables customers to execute financial transactions over a secure website hosted by their financial institutions. It allows for payments processing, money transfer, accounts monitoring and more. E- banking services include the ability to view the accounts balances, Transfer funds, Pay bills, View statements, and View transaction history. Additionally, many banks also offer mobile banking services, which allows customers to use their smartphones and tablets to manage their accounts. Other services may include the ability to pay loans, open new accounts, and receives customer service assistance. E - banking is also internet banking, is the use of electronic communications and digital technologies to provide banking services over the internet. It allows investors to conduct financial transactions on secure website operated by their banks or other financial institutions. It includes online trading, online investment to the investors. The objective of the present study is to assess customer attitudes towards e-banking services in Ballari, as well as to identify the most often utilized e-banking services and To evaluate customer satisfactions with e-banking services. Present study is descriptive in nature authors have utilised primary and secondary data. Questionnaire is used as tool to collect primary data from the respondents besides this journals, magazines, authentic e-sources are used to collect secondary data. Percentage method is used to analyse the data and graphs, charts are used to present the analysis. The findings of the study revealed that E-banking has become a widely accepted and regularly used service among the people of Ballari city, especially among the educated and working -class groups. The convenience, speed and 24/7 availability of e-banking services have significantly improved customer satisfaction and engagement. However, despite of high awareness and satisfaction levels, issues like technical difficulties, security concerns, and poor customer support still exist.