A STUDY ON CONSUMER PERCEPTION TOWADS SOCIAL MEDIA MARKETING

Abstract

In the era of digitalization, social media has emerged as a powerful platform for marketing and brand communication. This study aims to explore consumer perceptions towards social media marketing strategies employed by Attic Infomatics, a leading technology company. The research delves into various aspects such as consumer engagement, trust, credibility, and effectiveness of social media campaigns initiated by Attic Infomatics.
A mixed-methods approach is employed, combining qualitative and quantitative techniques to gather comprehensive insights. Qualitative data is gathered through in-depth interviews with consumers to understand their subjective experiences andperceptions of Attic Infomatics' social media marketing efforts. Quantitative data is collected through surveys distributed among a diverse sample of consumers to quantify attitudes and preferences towards the company's social media content and engagement practices.
The findings of this study contribute to understanding the effectiveness of social media marketing strategies in influencing consumer behavior and decision-making processes. Moreover, it provides valuable insights for Attic Infomatics and similar companies to refine their social media marketing approaches, enhance consumer engagement, and strengthen brand loyalty.