FINANCIAL INVESTMENT IN TATA GROUP

Abstract

The premise of market segmentation is that to maximize sales to a large population of customers, it is best to divide it into logical subgroups. The assumption is that by dividing one large, amorphous mass into subgroups, you can fine-tune your product, messaging, support, or distribution channels to meet the specific needs of unique customer groups. Thus, the goal is to use a market segmentation model to improve marketing success and optimize marketing roi.
This project is done with the practical example of how a leading automobile company i.e. Tata motors used this market segmentation strategy as an important tool on their way to success