A STUDY ON AWARENESS OF MUTUAL FUNDS AMONG FINANCIAL ADVISORS

Abstract

In India Mutual Fund Industry started with the setting up of UTI in 1964. Public Sector Banks and Financial Institutions began to establish Mutual Funds in 1987. The Private Sector and Foreign Institutions were allowed to set up Mutual Funds in 1993. Today, there are over 29 Mutual Funds and over 300 Schemes with total assets of approximately Rs.10,000 Crores. This fast growing industry is regulated by the SEBI.
The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the initiative of the Government of India and Reserve Bank .The objective then is to attract the small investors and introduce them to market investments. Since then, the history of mutual funds in India can be broadly divided into four distinct phases.
To understand the performance and benefits of Mutual Funds.To conduct a Market study & find the fund preference and awareness of full schemes of AMC & dividend option opted.This Study has been conducted within specific and limited time period.The Project has been conducted in limited geographical area in Hyderabad.In collection of data from the investors, personal bias may be present.
A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial Goal. The money thus collected is invested by the fund manager in different types of securities depending upon the objective of the scheme. These could range from shares to debentures to money market instruments.