USAGE OF ANALYTICS IN E-COMMERCE INDUSTRY TO IMPROVE THE BUSINESS OF THE COMPANIES: A CASE STUDY OF AMAZON

Abstract

Global E-commerce Analytics market report provides key statistics on the state of the
industry and is a valuable source of guidance and direction for companies and individuals
interested in the market. The E-commerce Analytics industry development trends and
marketing channels are analyzed. Finally, the feasibility of new investment projects is
assessed and overall research conclusions offered. The report focuses on the E-commerce
Analytics market size, segment size (mainly covering product type, application, and
geography), competitor landscape, recent status, and development trends. Furthermore, the
report provides detailed cost analysis, supply chain.
Technological innovation and advancement will further optimize the performance of the
product, making it more widely used in downstream applications. Moreover, Consumer
behavior analysis and market dynamics (drivers, restraints, opportunities) provides crucial
information for knowing the E-commerce Analytics market. By analyzing data from multiple
sources, ecommerce businesses can gain insights into how their store is performing, identify
areas for improvement, and make data-driven decisions to optimize their online sales and
marketing efforts.
The mode of shopping has transformed and with the advancement of technology, eCommerce
has introduced users to continue shopping from anywhere in the world at any time.
Technology has innovated the eCommerce industry and it has changed the trends of shopping
and purchasing. Everyone is majorly dependent on mobile shopping and it has moulded
customer experience to change their needs. Data analytics has brought informational data to
ensure stock availability, optimize price rates and predict risks, etc.