A STUDY ON CUSTOMER'S PERCEPTIONS OF RELIANCE RETAIL IN HYDERABAD, TELANGANA STATE

Abstract

The Customers perception towards Reliance retail – A study on Reliance retail stores Hyderabad I
have found that customers have preferred reliance retail stores than the other retail stores available in Hyderabad. I
have concluded to this statement after sending a questionnaire to the customers in Reliance retail. I have done a data
analysis on this questionnaire and found out that most of them preferred Reliance retail stores than other stores
present. For this we have limited the study only to Hyderabad. I have done a comparison of pre and post pandemic
performance of Reliance retail by taking the key components i.e. sales, profits and share capital of Reliance retail.
From the study we have found that COVID – 19 has impacted the performance of Reliance retail stores. The sales of
reliance retail have not been much affected during the COVID pandemic but the gross profits and net profits of
Reliance retail has been adversely impacted due to this pandemic. But the pandemic has not at all impacted the share
capital of the Reliance retail stores. In the data analysis we can see that during COVID there has been an increase in
the share capital. In the conclusion we have come to know that Reliance retail received positive comments from the
customer’s point of view and we can see that they are satisfied with the Research.