Voice Commerce and Smart Assistants: The Future of Digital Consumerism
Keywords:
Voice Commerce, V-Commerce, Smart Assistants, Artificial Intelligence, Consumer Behavior, Digital Marketing, Trust, Privacy, Technology Adoption Model (TAM).Abstract
The proliferation of AI-powered smart assistants has catalyzed the emergence of voice commerce
(v-commerce) as a transformative frontier in digital consumerism. This study employs a
systematic review of secondary data to analyze the drivers, barriers, and future trajectory of
voice-based shopping. Findings indicate that while convenience and seamless integration into
daily routines serve as primary adoption drivers, significant barriers persist—including privacy
concerns, security risks, and the inherent limitations of a screenless interface. The research
concludes that trust, enabled by advancements in natural language processing and personalized
AI, is the critical determinant of v-commerce’s potential. Rather than replacing traditional ecommerce,
voice commerce is evolving into a complementary channel suited for lowinvolvement,
repetitive purchases. The study offers strategic insights for businesses aiming to
navigate this nascent landscape, emphasizing the need for voice-optimized content, robust data
protection measures, and a nuanced understanding of consumer hesitations. Ultimately, the
future of v-commerce hinges on its ability to transcend transactional functionality and become a
trusted, intelligent consumer advisor.
