A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT

Abstract

Customer relationship management (CRM) abstractly represents a strategic approach that businesses adopt to manage interactions and relationships with current and potential customers. It integrates technology, processes, and practices to analyze customer data, streamline communication, and enhance customer satisfaction and loyalty.
At its core, customer relationship management involves gathering, storing, and utilizing customer information to better understand their preferences, behaviors, and needs. By leveraging this knowledge, businesses can tailor their products, services, and marketing efforts to meet specific customer requirements. This proactive approach aims to foster stronger relationships, increase customer retention, and drive revenue growth.
Customer relationship management (CRM) abstractly represents a strategic approach that businesses adopt to manage interactions and relationships with current and potential customers. It integrates technology, processes, and practices to analyze customer data, streamline communication, and enhance customer satisfaction and loyalty.
At its core, Customer relationship management CRM involves gathering, storing, and utilizing customer information to better understand their preferences, behaviors, and needs. By leveraging this knowledge, businesses can tailor their products, services, and marketing efforts to meet specific customer requirements. This proactive approach aims to foster stronger relationships, increase customer retention, and drive revenue growth.