THE PROBLEMS FACING RETAILERS GLOBALLY

Abstract

The retail industry in India is booming, and this article looks at the expansion, popularity, and brand recognition among consumers of all income levels. An expanding middle class and a largely untouched retail sector in India make the country an appealing opportunity for multinational retailers looking to expand into emerging economies. Overview, Development, Etymology, Indian Scenario, Entry of MNCs, Challenges and Opportunities of Retailing Business are discussed in this paper. The retail industry in India now employs somewhere about 6% of the country's total work force, the vast majority of whom are working in the unorganized sector. This is around half the levels seen in other developing countries, and a third of what is seen in the United States and Europe. More than fifty million new employment would be created in India if the retail industry was fully grown to levels and productivity comparable to other rising nations and mature economies like the United States. It is anticipated that training and developing retail workers and managers to increase retail output would be difficult.