The Role Of Leadership And Communication In Volunteer Retention Within Logistics Organization In Udhamsingh Nagar

Abstract

Volunteer retention remains a critical challenge for logistics organizations, particularly in developing regions where humanitarian and nonprofit operations rely heavily on unpaid workforce. This study examines how leadership styles and communication practices influence volunteer retention within logistics organizations operating in Udhamsingh Nagar district. The research employed a descriptive survey design with a sample of 150 volunteers from five logistics-based nonprofit organizations. Data collection utilized structured questionnaires measuring transformational leadership, communication effectiveness, job satisfaction, and retention intentions. Statistical analysis revealed significant positive correlations between transformational leadership (r=0.742, p<0.01) and volunteer retention, as well as communication quality (r=0.689, p<0.01) and retention rates. Job satisfaction mediated the relationship between leadership behaviors and retention (β=0.583, p<0.001). Results demonstrated that 68% of volunteers reporting high leadership quality intended to continue volunteering beyond two years, compared to only 32% with low leadership exposure. The study concludes that strategic leadership development and robust communication frameworks are essential for sustaining volunteer engagement in resource-constrained logistics settings.