The Role Of Digital Marketing In The Growth Of FMCG Companies And Its Impact On E-Commerce

Abstract

The world is shifting from analog to digital and marketing isn't any exception. As technology development is increasing, the employment of digital marketing, social media marketing, computer program marketing is additionally increasing. Internet users are increasing rapidly and digital marketing has profited the foremost because it mainly depends on the net. Consumer's buying behavior is changing and that they are more inclined towards digital marketing instead of traditional marketing. The aim of this review paper is to check the impact of digital marketing and the way important it's for both consumers and marketers. This paper begins with an introduction of digital marketing then it highlights the mediums of digital marketing, the difference between traditional and digital marketing, and also the pros, cons, and importance of digital marketing in today's era as well as how digital marketing has helped to grow companies especially in FMCG sector and made its impact on electronic commerce.​