An Empirical Study On Customer Awareness And Adoption Of Health Insurance Policies Across Rural And Urban Regions

Abstract

Health insurance plays a crucial role in safeguarding individuals from financial uncertainties arising due to medical emergencies. This study aims to analyze the level of awareness and adoption of health insurance policies among respondents using empirical data. The research is based on primary data collected from 300 respondents through a structured questionnaire. Various statistical tools such as percentage analysis, chi-square test, correlation analysis, regression analysis, and ANOVA have been employed to examine the relationship between demographic variables and awareness levels, as well as the impact of awareness on adoption behavior. The findings of the study reveal that awareness significantly influences the adoption of health insurance policies. It is also observed that demographic factors such as income, education, and place of residence play a vital role in determining awareness levels. The study concludes with practical suggestions to enhance awareness and improve policy penetration.