Analysis Of Customer Adoption of Digital Banking Channels

Authors

  • M Selva Guru Student; School of Management Studies Vels Institute Science And Technology Advance Studies Vistas Pallavaram Chennai, India Author
  • Dr. R Senthil Kumar Assistant Professor; Department of Management Studies Vels Institute Science And Technology Advance Studies Vistas Pallavaram Chennai, India. Author

Keywords:

Digital Banking, Mobile Banking, Internet Banking, Customer Adoption, Security, Customer Awareness, Online Banking, Digital Payment Services, Banking Technology, Customer Satisfaction.

Abstract

The rapid growth of digital technology has significantly transformed the banking sector, leading to increased adoption of digital banking channels such as mobile and internet banking. This study explores the factors influencing customer adoption of these platforms, focusing on convenience, ease of use, security perceptions, and technological awareness. With the widespread use of smartphones and internet connectivity, customers are increasingly shifting from traditional banking methods to digital alternatives that offer faster, more accessible, and cost-effective services.

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Published

2026-05-08

Issue

Vol. 16 No. 2 (2026): April-June

Section

Articles

License

Copyright (c) 2026 Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Analysis Of Customer Adoption of Digital Banking Channels. (2026). INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, 16(2), 167-173. https://ijmrr.com/index.php/ijmrr/article/view/657

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