Environmental Scanning As A Strategic Driver Of Competitiveness In Commercial Banks In Burundi

Abstract

This study examines environmental scanning as a strategic driver of competitiveness in commercial banks in Burundi. In a rapidly changing financial environment characterized by technological advancement, regulatory reforms, and increasing customer expectations, commercial banks must continuously monitor and interpret external and internal environmental factors to remain competitive. The study investigates how environmental scanning practices influence the competitiveness of banks through improved strategic responsiveness, innovation, and decision-making. Using a quantitative approach based on survey data from commercial banks in Burundi, the findings reveal a positive and significant relationship between environmental scanning and bank competitiveness. The results indicate that banks that actively engage in systematic environmental analysis are more likely to achieve stronger market positioning and operational performance. The study concludes that environmental scanning is a critical strategic capability for enhancing competitiveness in the Burundian banking sector. It recommends that bank managers strengthen environmental intelligence systems and integrate scanning activities into strategic planning processes.