DR.Y.V.RAO. USAGE OF ANALYTICS IN E-COMMERCE INDUSTRY TO IMPROVE THE BUSINESS OF THE COMPANIES: A CASE STUDY OF AMAZON. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 14, n. 6, p. 1–23, 2024. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/261. Acesso em: 7 oct. 2026.