A FACTOR ANALYSIS APPROACH TO E-COMMERCE PREFERENCE ANALYSIS. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, [S. l.], v. 14, n. 1, p. 1–7, 2024. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/179. Acesso em: 8 dec. 2025.