An Empirical Study On Customer Awareness And Adoption Of Health Insurance Policies Across Rural And Urban Regions. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, [S. l.], v. 16, n. 2, p. 72–85, 2026. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/639. Acesso em: 22 apr. 2026.