DR.B THANGARAJ; DR.VIJAYA RANI N; DR S PAVITHRA. Ai-Driven Personalization And Its Influence On Customer Loyalty In Online Retail. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, India, v. 16, n. 2, p. 426–440, 2026. Disponível em: https://ijmrr.com/index.php/ijmrr/article/view/713. Acesso em: 28 sep. 2026.