Dr.B Thangaraj, Dr.Vijaya Rani N, and Dr S Pavithra. 2026. “Ai-Driven Personalization And Its Influence On Customer Loyalty In Online Retail”. INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW 16 (2): 426-40. https://ijmrr.com/index.php/ijmrr/article/view/713.