“USAGE OF ANALYTICS IN E-COMMERCE INDUSTRY TO IMPROVE THE BUSINESS OF THE COMPANIES: A CASE STUDY OF AMAZON” (2024) INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW, 14(6), pp. 1–23. Available at: https://ijmrr.com/index.php/ijmrr/article/view/261 (Accessed: 8 December 2025).