“USAGE OF ANALYTICS IN E-COMMERCE INDUSTRY TO IMPROVE THE BUSINESS OF THE COMPANIES: A CASE STUDY OF AMAZON”, ijmrr, vol. 14, no. 6, pp. 1–23, Jul. 2024, Accessed: Feb. 02, 2026. [Online]. Available: https://ijmrr.com/index.php/ijmrr/article/view/261