Analysis of SLMG Company’s Managing Strategy
Keywords:
SLMG Beverages, Marketing Strategy, Sustainability, Production Capacity, Partnership Models, Indian Beverage Industry, Coca-Cola Bottler.Abstract
SLMG Beverages Pvt. Ltd., established in 2017, has emerged as the largest independent bottler of The Coca-Cola Company in India, with operations spanning Uttar Pradesh, Uttarakhand, Bihar, and parts of Madhya Pradesh. This research paper aims to analyze the regional and global marketing strategies adopted by SLMG Beverages to sustain its competitive position in the rapidly growing Indian beverage industry. Through a comprehensive review of company reports, industry data, and market trends from 2017 to 2025, the study investigates SLMG’s strategic investments in expanding production capacity, its diverse product portfolio, and its focus on sustainability initiatives including renewable energy use and water conservation. The paper also examines the company’s partnership models with local stakeholders and their impact on market penetration and consumer loyalty. Results indicate that SLMG’s integrated approach combining operational excellence, environmental stewardship, and adaptive marketing strategies has enabled the company to significantly contribute to Coca-Cola’s market dominance in India. This research provides insights into how regional bottlers can leverage global brand equity while addressing local market dynamics for sustainable growth.
