The Role of Startups in Advancing the SDGs: A Study on Public Awareness and Perception in Seychelles

Abstract

This study investigates the level of public awareness in Seychelles regarding the contribution of startups to the United Nations Sustainable Development Goals (SDGs). As a Small Island Developing State (SIDS), Seychelles faces unique development challenges, including climate vulnerability, resource limitations, and dependency on tourism and imports. Against this backdrop, startups—particularly those engaged in sectors such as marine conservation, renewable energy, sustainable agriculture, and digital services—have emerged as vital contributors to the nation’s sustainability agenda.
Despite the growing number of innovative enterprises that align their work with SDG objectives, there is limited empirical evidence on whether the general public recognizes or understands their role. This research addresses that gap through a mixed-methods approach, incorporating survey data from local communities across Mahé, Praslin, and La Digue, as well as secondary analysis of policy documents and case studies of Seychelles-based startups.
Findings reveal a moderate level of public familiarity with the SDGs, particularly goals related to climate action and marine life. However, public recognition of specific startups contributing to these goals remains relatively low. Younger respondents and those with higher education levels showed greater awareness of both the SDGs and the work of sustainability-focused startups. The study concludes that improved communication, educational integration, and public engagement are needed to strengthen the visibility and perceived legitimacy of startup contributions to sustainable development in Seychelles.