Impact Of Social Media Advertising On Order Volume, Delivery Performance, And Customer Satisfaction

Abstract

This study explores the effect of social media advertising on order volume, delivery performance, and customer satisfaction at Thrise (RBSorting Hat Private Limited). Businesses today rely on platforms such as Facebook, Instagram, and Amazon to increase sales and customer engagement. While advertisements improve order volume, they also create operational challenges related to inventory, fulfilment, and logistics.

The study used a mixed-method approach during Spring 2026. Primary data was collected from 50 respondents through questionnaires, while secondary data was obtained from Amazon and Meta campaign metrics. Findings reveal that products such as Gluco Balance generated high conversion rates, whereas products like the CPAP Machine resulted in poor performance and unnecessary advertising expenses.

Survey results indicate that customers are influenced by attractive advertisements, but delivery speed, tracking accuracy, and service reliability strongly affect customer satisfaction. The study concludes that businesses must balance marketing performance with operational efficiency to achieve sustainable growth and long-term customer satisfaction.