Impact Of Social Media Advertising On Order Volume, Delivery Performance, And Customer Satisfaction

Abstract

No-show behaviour in appointment scheduling systems has become a major operational challenge in service-based organizations. Missed appointments without prior cancellation lead to reduced productivity, poor resource utilization, customer dissatisfaction, and financial losses. The present study focuses on analyzing the causes and impact of no-show behaviour in appointment scheduling systems at CAFS Infotech. The study also examines the effectiveness of reminder notifications, booking convenience, and rescheduling flexibility in reducing missed appointments.

Primary data for the study was collected from 50 respondents through structured questionnaires. Statistical tools such as percentage analysis, Chi-Square analysis, ANOVA, regression analysis, and reliability analysis were used through SPSS software for data interpretation. The findings indicate that reminder systems and digital scheduling methods improve customer convenience; however, statistical analysis shows no significant relationship between reminder notifications and no-show behaviour. The study concludes that organizations should strengthen communication systems, automated reminders, and flexible scheduling practices to improve appointment attendance and operational efficiency.